is the Marketing Executive at Horizons & Co. Holding a BA degree in Media
from Queen Margaret University in Scotland she is an experienced marketing and
communications professional with over 6 years’ experience in the UK and UAE.
promotes the Horizons & Co branding across multiple platforms including
digital, print and events. She manages the firms social media while being
mindful of the ethical rules associated with the practice of law. Being
the digital face of the firm she also manages the website and continuously improves
and amends the content.
ensures that the firm’s social media channels, website and other digital assets
perform well by engaging in digital content marketing. She implements strategies
that include online press releases, blog posts, whitepapers,
digital renderings of speech presentations and more.
manages both internal and external events from the planning stages through to
the post event follow-up. She is responsible for invites, sponsorship and arranging
the firm’s speakers at legal seminars and other events, in addition to building
relationships with the associated professionals.
plans, executes, and monitors marketing campaigns on various channels including
paid search, television and direct mail.
The bottom line of law
firm marketing is bringing in business. Gemma plans, runs and
executes campaigns that deliver new leads and new cases. This includes
continually researching new emerging torts, and communicating those
opportunities to our attorneys.
to Horizons & Co Gemma worked across a group of UAE based companies which
included a law firm, accountancy firm and events company; in the UK she worked
for a prominent and well respected national charity.