Gemma is the Marketing Executive at Horizons & Co. Holding a BA degree in Media from Queen Margaret University in Scotland she is an experienced marketing and communications professional with over 6 years’ experience in the UK and UAE.
Gemma promotes the Horizons & Co branding across multiple platforms including digital, print and events. She manages the firms social media while being mindful of the ethical rules associated with the practice of law. Being the digital face of the firm she also manages the website and continuously improves and amends the content.
She ensures that the firm’s social media channels, website and other digital assets perform well by engaging in digital content marketing. She implements strategies that include online press releases, blog posts, whitepapers, digital renderings of speech presentations and more.
Gemma manages both internal and external events from the planning stages through to the post event follow-up. She is responsible for invites, sponsorship and arranging the firm’s speakers at legal seminars and other events, in addition to building relationships with the associated professionals.
She plans, executes, and monitors marketing campaigns on various channels including paid search, television and direct mail.
The bottom line of law firm marketing is bringing in business. Gemma plans, runs and executes campaigns that deliver new leads and new cases. This includes continually researching new emerging torts, and communicating those opportunities to our attorneys.
Prior to Horizons & Co Gemma worked across a group of UAE based companies which included a law firm, accountancy firm and events company; in the UK she worked for a prominent and well respected national charity.
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